Affective Apps recently published an interview with Kyle King from ZoomAppy, discussing how to develop a successful app. An excerpt from the interview is below and the full article can be read here.

Here are some things I think are essential to having success in the App Store based on my own observations and experiences: (1) Once you have an idea for app, find all similar apps in the App Store. Look for those that are really successful as well as those that are not. What are the differences and similarities between them? (2) Do Internet researches about these apps to find out as much information as you can. Assess their use of social media and exposure on blog sites, review sites, etc. What steps might be needed to achieve that same level of exposure? (3) Read user reviews for feedback and make sure you don’t duplicate their mistakes. Think of how your app is going to be similar and how it’s going to be different. (4) Beta test your ideas throughout the development process to get feedback. These are people that can later help create “buzz” and promote your app using social media (5) Have a good website that is search engine friendly. Make it easy for people to find your app using keywords that are relevant to your product. (6) Continuously grow your social network. Build honest and meaningful relationships with people. Get their feedback and maintain a continuous dialogue to keep those relationships going. (7) When submitting your app to the App Store, make sure you place your app in the categories that are relevant and give you the best chance for success.